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Why I Started Driving Brand You

When people ask me this question, they are usually pretty surprised at the answer. Most think the reason I started DBY was to help automotive sales professionals break out from under their dealerships social media strategy and into one of their own. A...

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It’s All About The Customer

I’ve watched customer service and marketing trends over the past 3 decades and this current era of social media is the biggest shift in customer interaction since the telephone. Before social media, we were always told that one customer’s experience can...

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